Enhanced Product Cards

Explore how redesigning collection pages influenced user engagement. Discover valuable insights!

Metric

Conversion rate

Lift change

-1.0%

Enhanced Product Cards – Control screenshot

Control

Enhanced Product Cards – Variation screenshot

Variation

IF we make the product cards more impactful, THEN conversions will increase, BECAUSE a bold and more engaging design will spark more interest in the product.

What We Changed

  • Made the product cards bigger.
  • Optimized product grid layout.
  • Added the option to scroll through the examples of the customised products.
  • Added color swatches.
  • Added short product descriptions.

Detailed breakdown

Conversion Rate

-1.0%

Add-to-Cart Rate

-3.1%

Bounce Rate

-10.3%

Click-Through Rate

+2.2%

Revenue

-8.39%

Key Learnings

  • Enhanced visuals and layout did not translate to higher conversions.
  • Bounce rate decreased, suggesting improved initial engagement.
  • Increased click-through rate may indicate better navigation.
  • Revenue and conversion declines may indicate a mismatch between the expectations set by the product cards and the actual product experience.