Display Product Badges on Main Image

Discover how adding product badges to main images influenced click-through rates and user engagement, despite mixed conversion outcomes.

Metric

Conversion rate

Lift change

-0.5%

Display Product Badges on Main Image – Control screenshot

Control

Display Product Badges on Main Image – Variation screenshot

Variation

IF we show badges on the main product image on PDPs THEN the conversion rate will increase BECAUSE visual indicators help users recognize product value and creates desire.

What We Changed

  • Added product badges to the main image on PDPs.
  • Used consistent badge styling from collection pages.
  • Applied changes to both mobile and desktop.
  • Supported multiple badge types using product tags.

Detailed breakdown

Conversion Rate

-0.5%

Add to Cart Rate

-2.4%

Bounce Rate

-4.6%

Click-Through Rate

+3.3%

Revenue

-10.02%

Key Learnings

  • Badge visibility increased click-through rates by highlighting key product features. This is a positive sign, but the rest of the metrics didn't follow suit.
  • Conversion rates decreased slightly, suggesting possible distraction from core product details.
  • Revenue dropped, indicating users may not have felt a stronger purchase intent.
  • Consistent styling improved visual uniformity but didn't translate to higher conversions.
  • Recommendation: don't implement. This test didn't touch on any true user friction or motivations.