Hiding Collection Links
Discover how enhancing the mobile shopping experience led to a 2.6% increase in conversions and improved user engagement. Explore the results!
Metric
CVR
Lift change
+2.39% (CVR)
Control
Variation
If we hide collection links from collection pages, then add-to-cart rate and conversion rate will increase because users will remain focused on the current collection rather than bouncing to others.
What We Changed
- Removed links to other collections from collection pages.
- Simplified navigation to keep users focused on the selected products.
Detailed breakdown
Conversion Rate
+2.4%
Average Order Value
+3.2%
Revenue Per Visitor
+5.6%
Orders
+1.9%
Key Learnings
- Fewer distractions increased user focus on current collections.
- Improved conversion rates (especially on mobile) suggest higher user engagement.
- Simplified navigation can enhance the shopping experience.
- Keeping users on targeted pages can positively impact sales.
