Modern Carousel Controls Boost Product Engagement and Conversion Rates
Discover how a redesigned product image carousel led to a 4.7% rise in conversions, enhancing user engagement and streamlining the shopping process.
Metric
Add-to-cart rate
Lift change
-0.5%
Control
Variation
If we modernize the image carousel on product pages, then the add to cart rate will increase because an improved visual experience reduces hesitation and scrolling fatigue, making it easier for users to evaluate products and take action.
What We Changed
- Increased the height of product images for better visibility.
- Introduced modern carousel controls like minimal arrows and dot indicators.
- Enabled swipe support for easier navigation.
Detailed breakdown
Conversion Rate
+4.7%
Orders
+4.6%
Bounce Rate
+0.4%
Add to Cart Rate
-0.5%
Click-Through Rate
-0.3%
Key Learnings
- Enhanced visuals made product evaluation quicker, boosting conversions.
- Improved image navigation increased user interaction, leading to more orders.
- The updated design reduced friction, but required further optimization for add to cart rates.
