Sitewide button color update from yellow to green
Discover how a simple button color change from yellow to green led to a 4.6% increase in conversion rates. Explore the insights now!
Metric
Clickthrough rate
Lift change
+1.8%
Control
Variation
If we change the primary button color from yellow to green, then the clickthrough rate on calls-to-action (CTAs) will increase because improved color contrast enhances visibility and accessibility, making CTAs more noticeable and easier to interact with.
What We Changed
- Updated sitewide primary button color from yellow to green.
- Applied color change to all primary CTA buttons on desktop and mobile.
- Adjusted hover and active states to match the new green base.
- Ensured text contrast was WCAG-compliant.
Detailed breakdown
Conversion Rate
+4.6%
Add-to-Cart Rate
+5.0%
Bounce Rate
-1.4%
Key Learnings
- Green buttons improved visibility, leading to higher interaction rates.
- Enhanced contrast made CTAs easier to notice and click.
- Improved readability increased user engagement.
- Better visual hierarchy reduced bounce rates.
