Homepage Hero Redesign Boosts Clarity and Conversion Rates
Discover how a homepage redesign enhanced clarity and trust, yielding an 11% conversion increase. Explore the key changes that made a difference!
Metric
Conversion rate
Lift change
+11.0%
Control
Variation
IF we simplify the hero message, highlight the product and reviews, and streamline homepage layout, THEN click-through rates will increase, BECAUSE users will better understand the product value and navigate more confidently.
What We Changed
- Rewrote hero headline to be shorter and benefit-focused.
- Added product image near headline for clarity.
- Enhanced CTA visibility with stronger color contrast.
Detailed breakdown
Conversion Rate
+11.0%
Revenue
+19.85%
Bounce Rate
+6.1%
Key Learnings
- Clearer messaging helped users understand product benefits quickly.
- Stronger CTAs improved user engagement.
- Trust badge strengthened visitors' confidence.
