Transforming the Sticky Add to Cart into a Persistent Bottom Bar Boosts Conversion and Revenue
Transform your product page with a sticky Add to Cart bar and explore how it increased conversion rates by 3.7%. Discover the results!
Metric
Conversion rate
Lift change
+3.7%
Control
Variation
If we convert the sticky image into a sticky Add to Cart bar once the user scrolls past the primary CTA, then the conversion rate will increase because users always have a clear and accessible path to purchase, reducing friction during deep PDP browsing.
What We Changed
- Converted sticky image to a sticky Add to Cart bar.
- Added product title, price, text input field, and ATC button to the sticky bar.
- Ensured smooth transition without jump or flicker.
- Kept the sticky bar fixed at the bottom of the screen.
Detailed breakdown
Conversion Rate
+3.7%
Add-to-Cart Rate
+0.1%
Bounce Rate
-21.9%
Click-Through Rate
+17.0%
Revenue
+21.5%
Key Learnings
- Making the purchase option always accessible increased conversion opportunities.
- Reduced bounce rates suggest improved user engagement.
- A clear and constant CTA can enhance user focus and interaction.
- Smooth transitions maintain a seamless user experience.
