Website footer and header redesign
Discover how a redesigned footer navigation led to a +12% click-through rate, enhancing user experience.
Metric
Conversion rate
Lift change
-16.3%
Control
Variation
If we implement a redesigned, comprehensive nav bar and footer with clear links to all sports landing pages, then the bounce rate will increase, because decluttered nav bar and footer improve user's navigation.
What We Changed
- Added organized list of links to all sports landing pages in the footer.
- Moved less-essential header links to the footer.
- Grouped header links into a single menu item for decluttering.
- Improved visuals.
Detailed breakdown
Bounce Rate
-6.7%
Key Learnings
- The redesigned footer improved navigation, shown by increased click-through rates.
- Fewer distractions in the header reduced bounce rates.
- Clearer, less complex navigation can help users but requires careful balance to maintain conversions.
