Replacing Recommended Product in the Buy Now Section
Discover how a redesigned product page layout led to a 5.6% increase in conversions and enhanced user experience. Explore the full results!
Metric
Conversion rate
Lift change
+5.6%
Control
Variation
If we replace the Tactical Collar with the highly-popular Collar Sleeve in the homepage Buy Now section, then the AOV will increase because the increased homepage visibility will drive more traffic to the Collar Sleeve PDP.
What We Changed
- Swapped the Tactical Collar product card for the Collar Sleeve.
- Updated the product image, name, and price.
- Ensured the “Buy Now” CTA displayed correctly.
- Maintained styling consistency with the existing section.
- Advertised the Collar Sleeve bundle.
Detailed breakdown
Conversion Rate
+5.6%
Revenue
+7.34%
Bounce Rate
+0.1%
Key Learnings
- Increased visibility of the Collar Sleeve led to more conversions.
- Consistent styling maintained user experience and engagement.
- Direct access to the Collar Sleeve encouraged more add-to-cart actions.
- Revenue uplift suggests effective product promotion.
