Desktop Collection Hover Sizing Buttons

Discover how clickable size buttons on product cards enhanced user engagement and increased add-to-cart actions by 17.3%. Explore the results now!

Metric

Conversion rate

Lift change

+7.3%

Desktop Collection Hover Sizing Buttons – Control screenshot

Control

Desktop Collection Hover Sizing Buttons – Variation screenshot

Variation

IF product cards show sizes (xs/s/m/l/xl) on hover THEN the add to cart rate will rise on the collection page, improving AoV and CR BECAUSE customers will be prompted to add to cart from the collection page

What We Changed

  • Added clickable size buttons on product cards.
  • Enabled direct add-to-cart from the collection page.

Detailed breakdown

Conversion Rate

+6.5%

Orders

+5.2%

Key Learnings

  • Quick access to size selection increased add-to-cart actions.
  • Direct product interaction improved conversion rates.
  • Visibility of sizes on hover enhanced user engagement.
  • While conversion rate and revenue increased, average order value declined, so overall there was no meaningful difference between the original and the new version.