Adding Free Shipping Message Boosts Conversion

Discover how enhancing mobile and desktop experiences led to a 3.7% uplift in conversion rates and improved user engagement. Explore the insights!

Metric

CVR

Lift change

+3.68% (CVR)

Adding Free Shipping Message Boosts Conversion – Control screenshot

Control

Adding Free Shipping Message Boosts Conversion – Variation screenshot

Variation

If we display a clear free shipping message on the PDP, then conversions will increase because users will feel more confident about their purchase by reducing uncertainty about additional costs.

What We Changed

  • Added a "This product is eligible for free shipping" message on the product detail page.

Detailed breakdown

Conversion Rate

+3.7%

Average Order Value (AOV)

+7.0%

Revenue Per Visitor (RPV)

+10.9%

Orders

0.0%

Key Learnings

  • Highlighting free shipping increased user confidence and reduced purchase hesitation.
  • The message led to higher average order values, suggesting users bought more or higher-priced items to hit the threshold.
  • Revenue per visitor improved, indicating more effective conversion from visits.
  • Conversion rates increased, but total order count remained stable, showing more value per transaction.