Trust-building icons boost checkout confidence and conversions
Discover how trust-building icons on the checkout page enhanced customer confidence, yielding a 0.9% increase in conversion rates. Explore the insights!
Metric
Conversion rate
Lift change
+0.9%
Control
Variation
If we display clear trust-building icons during checkout, then users will feel more confident completing their purchase because reinforcing brand values and policies at the point of decision reduces hesitation.
What We Changed
- Added “10% for Conservation” icon.
- Added “45-Day Easy Returns & Exchanges” icon.
- Added “Built for Harsh Conditions” icon.
Detailed breakdown
Conversion Rate
+0.9%
Add-to-Cart Rate
+1.9%
Revenue
+3.21%
Bounce Rate
+0.4%
Key Learnings
- Highlighting brand values increased purchase confidence.
- Clear return policies reduced hesitation at checkout.
- Emphasizing product durability enhanced perceived value.
