PDP Redesign Boosts Trust and Conversion Rates

Discover how a homepage and PDP redesign led to an 8.1% increase in conversions and enhanced user engagement. Explore the key changes made!

Metric

Conversion rate

Lift change

+8.1%

PDP Redesign Boosts Trust and Conversion Rates – Control screenshot

Control

PDP Redesign Boosts Trust and Conversion Rates – Variation screenshot

Variation

IF we improve the PDP layout and prioritize key trust-building content THEN the conversion rate will increase, BECAUSE critical product information and validation are more visible and easier to access.

What We Changed

  • Made the "Find your size" button more prominent.
  • Shortened the introductory description.
  • Moved accordion higher for quicker access to key information.
  • Added a lifestyle video to enhance credibility and show real-life usage.

Detailed breakdown

Conversion Rate

+8.1%

Add-to-Cart Rate

-4.7%

Average Order Value

+3.6%

Bounce Rate

-3.2%

Revenue

+10.93%

Key Learnings

  • Making validation and “real-life” context more visible helped users feel confident enough to complete a purchase.
  • Faster access to information reduced bounce rates.
  • Mobile benefited most from the new information hierarchy, while desktop showed weaker/negative signals. The redesign worked best where screen space is limited and users need fast access to essentials
  • Add-to-cart dropped even as purchases rose, implying fewer but higher-intent carts. The redesign may have reduced “exploratory” add-to-carts (people saving items to consider), while increasing the share of users who add with intent to buy