Customer review-inspired FAQs on collection pages

Discover how integrating a curated FAQ module on collection pages led to an 8.4% increase in conversion rates and reduced bounce rates by 33.7%.

Metric

Conversion rate

Lift change

+8.4%

Customer review-inspired FAQs on collection pages – Control screenshot

Control

Customer review-inspired FAQs on collection pages – Variation screenshot

Variation

IF we extract and display FAQs from real customer reviews on the collection page, THEN the conversion rate will increase BECAUSE shoppers will find relevant answers without needing to leave the page or dig into each PDP.

What We Changed

  • Added a curated FAQ module at the bottom of collection pages.
  • FAQs sourced from customer reviews and grouped by theme.
  • Styled the module to match existing components.

Detailed breakdown

Conversion Rate

+8.4%

Bounce Rate

-33.7%

Click-Through Rate

+7.0%

Average Order Value

+22.2%

Revenue

+33.0%

Key Learnings

  • Providing answers directly on collection pages reduced bounce rates. This backs up the idea that we're breaking down the concerns and objections of customers.
  • The FAQ component saw an increase in interaction rate. Customers were reading the answers, and taking action as a result.