Implementing Returns Policy Advertising
Explore how updating the product page layout led to valuable insights for future optimizations.
Metric
ACR
Lift change
-3.58% (ACR)
Control
Variation
If we emphasize the returns policy, then customer confidence will increase because they know exchanges are easy and hassle-free.
What We Changed
- Highlighted the returns policy on product pages.
- Added an easy-to-understand exchange process.
- Emphasized hassle-free returns flow.
Detailed breakdown
Click-Through Rate
+0.6%
Bounce Rate
-0.6%
Cart Adds
-3.7%
Key Learnings
- Clear returns policy did not significantly boost conversion rates.
- Slight increase in click-through suggests interest in policy details.
- Highlighting returns policy may reduce bounce rates by providing assurance.
- The change did not drive more cart additions as expected.
