Recently Viewed Products Section
Discover how adding a "Recently Viewed" section for returning visitors affected the store's KPIs.
Metric
Conversion rate
Lift change
+1.0%
Control
Variation
If we show returning users a list of recently viewed products, then they are more likely to re-engage with products and convert, because it removes friction from resuming their shopping journey and reinforces interest in previously viewed items.
What We Changed
- Added a "Recently Viewed" section for returning users.
- Displayed 3–6 recently viewed items with images and quick links.
- Applied a responsive and clean layout.
Detailed breakdown
Conversion Rate
+1.0%
Bounce Rate
-5.7%
Key Learnings
- Returning visitors engaged only slightly more when shown previously viewed items.
- Quick access to past interests reduced bounce rates.
- Simplifying the shopping journey didn't lead to any meaningful uplift.
