Adding "New" badges across product listings

Elevate engagement with a simple "New" badge! Discover how this small change led to a +40.4% lift in conversions on desktop. Explore the results!

Metric

Clickthrough rate

Lift change

+1.8%

Adding "New" badges across product listings – Control screenshot

Control

Adding "New" badges across product listings – Variation screenshot

Variation

IF we display a "New" badge on recently added products, THEN users will be more likely to click on and explore those products, BECAUSE visual indicators of newness attract attention and drive curiosity.

What We Changed

  • Added a "New" badge to recently added products.
  • Displayed the badge on product cards site-wide.
  • Included the badge in collection pages, featured sections, and search results.

Detailed breakdown

Click-Through Rate (All)

+1.8%

Revenue (Desktop)

+36.94%

Bounce Rate (All)

-7.2%

Key Learnings

  • "New" badges on desktop improved conversion rates significantly.
  • Users are more likely to explore products marked as new.
  • Visual cues like badges can reduce bounce rates.
  • Mobile performance varied, suggesting a need for further testing.