Enhanced Product Cards Drive User Engagement and Conversion Improvements
Discover how AFTCO's redesigned product cards increased mobile conversion rates by 3.6% and click-through rates by 5.5%. Explore the details!
Metric
Conversion rate
Lift change
+0.6%
Control
Variation
If we redesign AFTCO’s product cards by reducing visual clutter, optimizing space for pricing and charges, and allowing to swipe through the product colors, THEN we expect an increase in user engagement, higher conversion rates, and improved Average Order Value (AOV), BECAUSE a cleaner layout with larger product cards will enhance visibility, improve decision-making, and create a more seamless shopping experience.
What We Changed
- Reduced visual clutter on product cards.
- Made space for new badge designs.
- Added a scroll indicator for color options.
- Optimized space for pricing and charges.
Detailed breakdown
Conversion Rate (Mobile)
+3.6%
Average Order Value (Mobile)
+2.7%
Click-Through Rate (All Devices)
+5.5%
Bounce Rate (All Devices)
-13.8%
Revenue (All Devices)
-1.02%
Key Learnings
- Simplified design improved mobile user engagement.
- Clearer pricing information aided decision-making.
- Single-column layout on mobile enhanced product focus.
- Despite the UI improvements, overall revenue dipped slightly suggesting customers were more comfortable with the original product cards and that the change may have disrupted familiar shopping behavior.
