Product Image Grid Layout on Desktop PDPs
Discover how a grid layout for product images on desktop enhanced user experience, leading to a 16.8% increase in conversion rates.
Metric
Add-to-cart rate
Lift change
+3.0%
Control
Variation
IF we switch to a product image grid layout on desktop PDPs, THEN the add to cart rate will increase, BECAUSE displaying all product images at once improves visual scanning efficiency and helps users build purchase confidence more quickly.
What We Changed
- Implemented a static grid layout for product images on desktop PDPs.
- Made the gallery scrollable with a sticky right-hand side.
- Maintained consistent aspect ratios and spacing.
- Enabled a zoom/lightbox view when clicking images.
Detailed breakdown
Conversion Rate
+16.8%
Revenue
+21.04%
Orders
+19.6%
Key Learnings
- Displaying all images at once improved user scanning efficiency.
- Easier access to visuals helped in quicker decision-making.
- Consistent layout reduced user friction, enhancing engagement.
- Highlighting product details better increased purchase confidence.
