Personalized homepage design boosts conversions for new and returning visitors
Discover how personalizing homepages for different visitor types led to a remarkable +241.1% conversion rate increase. Explore the insights now!
Metric
Revenue per visitor (RPV)
Lift change
+621.9%
Control
Variation
If we personalize the homepage experience based on visitor type, then the conversion rate will increase for both segments because new users will build trust and understanding, while returning users will see a faster, action-focused shopping path.
What We Changed
- Created an educational homepage layout for new visitors.
- Developed a sales-focused layout with CTAs for returning visitors.
- Highlighted product offers for repeat customers.
- Enhanced trust-building content for first-time visitors.
Detailed breakdown
Conversion Rate
+241.1%
Add-to-Cart Rate
+83.7%
Key Learnings
- Personalization improved user focus and action paths.
- Trust-building content increased confidence for new users.
- Targeted offers and CTAs engaged returning customers effectively.
- Different layouts tailored experiences to user familiarity.
