Tactical Bottom Sticky Add-to-Cart

Uncover how enhancing the add-to-cart process led to a 45.3% increase in engagement and reduced bounce rates. Discover the full impact!

Metric

Conversion rate

Lift change

-10.6%

Tactical Bottom Sticky Add-to-Cart – Control screenshot

Control

Tactical Bottom Sticky Add-to-Cart – Variation screenshot

Variation

IF we introduce a top sticky Add to Cart bar with a size selector and preselection, THEN the add to cart rate will increase on PDPs, BECAUSE users can complete the purchase flow faster without needing to scroll back up or select sizes manually.

What We Changed

  • Enhanced the visibility of the add-to-cart button by adding the sticky add-to-cart bar.

Detailed breakdown

Add-to-Cart Rate (Desktop)

+45.3%

Click-Through Rate (All)

+3.3%

Bounce Rate (Desktop)

-30.2%

Conversion Rate (All)

-10.6%

Key Learnings

  • A more visible add-to-cart button increased engagement.
  • Despite higher engagement, conversion rates decreased, indicating potential issues in later stages of the funnel.
  • Improvements in the add-to-cart process alone may not increase overall conversions.