Implementing a bottom sticky add to cart bar increases desktop conversion rates but reduces overall purchase conversions on mobile
Uncover how enhancing the add-to-cart process led to a 45.3% increase in engagement and reduced bounce rates. Discover the full impact!
Metric
Conversion rate
Lift change
-10.6%
Control
Variation
If we improve the add-to-cart process, then add-to-cart rates will increase because users will find it easier to add items.
What We Changed
- Streamlined the add-to-cart interface.
- Enhanced the visibility of the add-to-cart button.
- Improved the loading speed of the cart page.
Detailed breakdown
Add-to-Cart Rate (Desktop)
+45.3%
Click-Through Rate (All)
+3.3%
Bounce Rate (Desktop)
-30.2%
Conversion Rate (All)
-10.6%
Key Learnings
- A more visible add-to-cart button increased engagement.
- Faster load times reduced bounce rates, especially on desktop.
- Despite higher engagement, conversion rates decreased, indicating potential issues in later stages of the funnel.
- Improvements in the add-to-cart process alone may not increase overall conversions.
