Enhanced Parent and Kid Testimonials Boost Trust
Discover how enhanced user-generated content featuring testimonials increased conversions by 8.5% and reduced bounce rates by 9.4%.
Metric
Revenue per visitor (RPV)
Lift change
+15.0%
Control
Variation
If we increase the visibility of kids-focused UGC and parent testimonials on the PDP, then the conversion rate will increase because this imagery and emotional social proof resonates directly with the safety and protection triggers of one of the primary purchasers (parents).
What We Changed
- Added UGC images of children wearing the product.
- Integrated testimonials from parents about safety and durability.
- Ensured content focused on protection value.
- Implemented these changes on PDP.
Detailed breakdown
Conversion Rate
+8.5%
Bounce Rate
-9.4%
Orders
+8.9%
Key Learnings
- Emotional social proof resonated well with parents, enhancing trust.
- Safety-focused testimonials increased engagement.
- Improved imagery reduced bounce rates and increased conversions.
- Visibility of UGC on key pages drove higher click-through rates.
