Sticky Mobile Add-To-Cart Button
Discover how a simplified mobile navigation led to a +3.9% increase in conversion rates and enhanced user engagement. Explore the results now!
Metric
Add-to-cart rate
Lift change
+3.9%
Control
Variation
If a persistent Add to Cart button is shown, then the add-to-cart rate will increase because users won’t need to scroll back up after reading long-form content.
What We Changed
- Made the add-to-cart button sticky on mobile.
- Added price to the button.
- Included a small cart icon on the button.
Detailed breakdown
Add-to-Cart Rate
+3.9%
Bounce Rate
-0.9%
Cart Adds
+2.2%
Key Learnings
- Persistent CTA increased visibility and accessibility.
- Showing price on the button reduced decision friction.
- Visual icon provided clear, instant action guidance.
- Simplified access enhanced mobile user experience.
