'Made in the USA' Icon Above Product Title
Unlock the secret to higher conversions! Discover how a simplified checkout process achieved a remarkable 53% lift in conversion rates.
Metric
Conversion rate
Lift change
+53.0%
Control
Variation
If the “Made in the USA” icon and text are placed above the product title, then the PDP conversion rate will increase because users will immediately see trust-building origin info without having to scroll or read detailed copy.
What We Changed
- Moved "Made in the USA" icon and text above the product title.
- Ensured the icon was visible immediately on page load.
Detailed breakdown
Conversion Rate (CVR)
+53.0%
Add-to-Cart Rate (ACR)
+64.9%
Revenue per Visitor (RPV)
+75.3%
Bounce Rate
-8.2%
Key Learnings
- Positioning trust symbols visibly can significantly boost conversions.
- Immediate exposure to origin information enhances user trust quickly.
- Strategic placement reduces bounce rates by engaging users earlier.
