Top Mobile Sticky Add-To-Cart
Optimize your mobile site to drive a 16.4% increase in conversions and enhance user engagement. Discover key strategies and results here!
Metric
Conversion rate
Lift change
+16.4%
Control
Variation
If we move the sticky "Add to Cart" button to the top, then conversions will increase because users can access it more easily while viewing product details.
What We Changed
- Moved the sticky "Add to Cart" button to the top of the product page.
- Covers existing top bar and navigation elements when visible.
Detailed breakdown
Conversion Rate
+16.4%
Add-to-Cart Rate
+5.1%
Bounce Rate
-6.6%
Key Learnings
- Easier access to the "Add to Cart" button increased user engagement.
- Reducing visual clutter improved product visibility.
- Improved product detail visibility led to higher conversion rates.
- A cleaner layout reduced bounce rates.
