Redesigned Customizer Boosts Engagement
Discover how a simplified checkout process led to a 6.8% increase in conversions, enhancing user experience and driving sales effectively.
Metric
Conversion rate
Lift change
+6.8%
Control
Variation
If we redesign the customizer to be more intuitive and visually appealing, then the conversion rate will increase because users will find the process easier and more enjoyable to complete.
What We Changed
- Redesigned the customizer to enhance visual appeal.
- Improved user interface for easier navigation.
- Streamlined customization steps to reduce friction.
Detailed breakdown
Conversion Rate
+6.8%
Add-to-Cart Rate
+6.7%
Average Order Value
+24.3%
Revenue
+32.16%
Key Learnings
- A visually appealing interface increased user engagement.
- Simplified steps led to higher completion rates.
- Enhanced user experience drove more sales and revenue.
- Intuitive design reduced barriers, encouraging more purchases.
