Mobile Navigation with Tiles
Explore how mobile optimization changes impacted performance. Discover insights and lessons learned!
Metric
Conversion rate
Lift change
-5.7%
Control
Variation
If we make the mobile navigation easier to tap (larger targets, clearer spacing), then add-to-cart and overall conversion rates will increase because users can reach product detail pages faster with less friction.
What We Changed
- Increased tap area.
- Added background to the categories.
- Removed login and account buttons to reduce distractions.
- Enlarged the navigation drawer.
Detailed breakdown
Conversion Rate
-5.7%
Add-to-Cart Rate
-2.6%
Bounce Rate
-0.7%
Click-Through Rate
+0.5%
Revenue
-22.12%
Key Learnings
- Removing familiar elements may confuse returning users.
- Simplified navigation did not lead to expected conversion improvements.
- Users may need more guidance during navigation.
- Focus on familiar experiences might require additional context or support.
