Updated Mobile Navigation Layout
Discover how Codeword's simplified mobile navigation led to a 4.7% increase in add-to-cart rates. Explore the impactful changes made!
Metric
Conversion rate
Lift change
+5.4%
Control
Variation
If we redesign the mobile navigation so category tiles are larger, better spaced, and easier to tap, then users will navigate more efficiently and convert at higher rates, because they will reach product pages faster with less navigation friction.
What We Changed
- Streamlined the mobile menu for easier navigation.
- Simplified the category layout to highlight popular items.
Detailed breakdown
Add-to-Cart Rate
+4.7%
Click-Through Rate
-1.1%
Clicks
-3.3%
Visitors
-2.2%
Cart Adds
+2.4%
Bounce Rate
+1.7%
Key Learnings
- Easier navigation improved user experience, boosting add-to-cart rates.
- Simplified access to products reduced the friction in the shopping journey.
- Highlighting popular items guided users toward making quicker decisions.
- Despite a slight increase in bounce rate, targeted navigation enhancements led to more meaningful interactions.
