Enhanced Customization Flow
Discover how simplifying the checkout process led to a 15.1% increase in conversions and 12.9% more orders. Explore the impactful changes made!
Metric
Conversion rate
Lift change
+15.1%
Control
Variation
IF we show placeholders in the preview, THEN add-to-cart rates will increase, BECAUSE the users will be prompted to add their own text.
What We Changed
- Displayed placeholder text in the preview by default.
Detailed breakdown
Conversion Rate
+12.8%
Add-to-Cart Rate
+9.6%
Bounce Rate
-5.8%
Click-Through Rate
+5.1%
Orders
+10.9%
Key Learnings
- A clearer customization flow reduced friction, improving user experience.
- Placeholder previews set expectations, leading to higher engagement.
- Improved navigation flow contributed to increased order completion rates.
