Enhanced Mobile Product Customizer
Discover how an updated product page layout led to a 3% increase in conversions and enhanced user experience. Explore our findings now!
Metric
CVR
Lift change
+2.98% (CVR)
Control
Variation
If we move the input field to the top, highlight the Add to Cart button, and add placeholder to preview the text, then add-to-cart rates will increase because the flow will be more intuitive and match the user's behavior.
What We Changed
- Reordered customization flow: hat color → thread color → text input.
- Added placeholder text in the preview to set expectations.
Detailed breakdown
Mobile Orders
+17.4%
Mobile AOV
+18.8%
Revenue per Visitor
+21.7%
Key Learnings
- Clearer customization flow reduced user friction.
- Placeholder text helped set clear expectations, guiding users effectively.
- Highlighting the Add to Cart button improved accessibility and visibility.
- Focus on user behavior can significantly enhance mobile experience.
