Redesigned mini cart boosts user engagement and checkout conversions
Explore our latest case study on a revamped product page layout that achieved a 3.6% increase in conversions. Find out how design impacts sales!
Metric
Conversion rate
Lift change
+3.6%
Control
Variation
If we implement a redesigned mini cart with improved layout, then conversions will increase because users will have a smoother shopping experience.
What We Changed
- Replaced the cart with the mini cart in the purchasing flow.
- Enhanced product information clarity.
- Improved mini cart visibility on mobile and desktop.
- Added a Zepto-like preview thumbnail for customized products.
Detailed breakdown
Conversion Rate
+3.6%
Add-to-Cart Rate
+3.9%
Bounce Rate
-1.8%
Key Learnings
- A clearer mini cart layout reduces purchase friction.
- Better information visibility encourages users to proceed to checkout.
- Improved mobile experience boosts engagement on smaller screens.
- Thumbnail previews for custom products enhance user interaction.
