Enhanced Product Discovery with Badges
Simplifying the checkout process increased conversions by 28.3%. Discover the strategies that led to higher engagement and reduced bounce rates!
Metric
CTR
Lift change
+18.99% (CTR)
Control
Variation
If we display relevant badges like FDA Approved, Best Seller, and New on product cards, then users will be more likely to click on and purchase those products because badges provide quick visual cues that support trust, interest, and urgency.
What We Changed
- Added badges like FDA Approved, Best Seller, and New to product cards.
- Ensured badge styling was consistent across all layouts.
- Displayed multiple badges on the same card if applicable.
- Kept badge design clear, unobtrusive, and mobile-friendly.
Detailed breakdown
Add To Cart
+28.3%
Click-Through Rate
+19.0%
Bounce Rate
-7.5%
Key Learnings
- Badges provided instant visual cues, increasing trust and urgency.
- Users were more likely to engage with products highlighted by badges.
- Consistent badge styling maintained a clean user experience.
- Enhanced product discovery by quickly identifying key attributes.
