Trust Signals on Cart Page
Transform your mobile checkout experience! Discover how a redesign led to a 23.2% lift in conversions and enhanced user engagement.
Metric
CVR
Lift change
+10.97% (CVR)
Control
Variation
If we display trust signals like reviews, warranty info, and local ownership on the cart page, then more users will proceed to checkout because these reassurance cues help build confidence and reduce hesitation before purchase.
What We Changed
- Added review snippet and stars near the checkout button.
- Included a "Lifetime Warranty" message.
- Displayed a "Colorado Owned" badge for local credibility.
- Ensured layout was clean and responsive.
Detailed breakdown
Conversion Rate
+11.0%
Orders
+13.6%
Key Learnings
- Trust signals increased user confidence, boosting conversion rates.
- Local ownership badge reinforced brand credibility.
- Warranty info reassured customers about product quality.
