Streamlining Mobile Shopping by Removing Discount Banners
Discover how a simplified mobile shopping experience led to a 20.1% increase in conversions. Uncover effective strategies for better engagement!
Metric
CTR
Lift change
+12.14% (CTR)
Control
Variation
If we remove mobile discount elements and reduce visual clutter, then users will stay engaged with products and convert at a higher rate because a simplified layout improves focus and usability on smaller screens.
What We Changed
- Removed 10% discount banner on mobile.
- Eliminated 10% discount pop-up.
- Repositioned chat widget to a discreet location on mobile.
- Updated desktop promo banner copy.
- Maintained product grid, filters, and navigation functionality.
Detailed breakdown
Cart Adds
+17.4%
Bounce Rate
-4.9%
Key Learnings
- Reducing distractions increased product engagement.
- Simplifying the interface improved navigation focus.
- A cleaner layout led to higher conversion rates.
- Less visual clutter reduced bounce rates on mobile.
