Optimized Discount Price Styling
Discover how simplifying navigation led to an 8.7% increase in conversions. See what changes made a difference in user experience!
Metric
Conversion rate
Lift change
+8.7%
Control
Variation
If the discounted price is shown with a strikethrough next to the current price, then users will perceive the offer as a better deal and conversion on sale items will increase, because the visual contrast makes the discount and “before vs. after” savings immediately noticeable.
What We Changed
- Displayed discounted prices in a smaller font size.
- Ensured "Compare At" prices were visible on all product pages.
Detailed breakdown
Conversion Rate
+8.7%
Average Order Value
+1.2%
Bounce Rate
-1.1%
Key Learnings
- Smaller font for discounts made deals appear more attractive.
- Visible "Compare At" prices increased perceived value.
- Font size influences price perception and buying decisions.
- Compliance with pricing directives is crucial for visibility.
