Enhanced Product Image Layout
Discover how an optimized desktop layout led to an 11.9% increase in conversions. Explore key insights from this successful experiment!
Metric
Conversion rate
Lift change
+11.9%
Control
Variation
If we emphasize product images on PDPs by increasing size and adding a grid layout, then user engagement and conversions will increase because larger, clearer visuals improve product understanding and reduce hesitation.
What We Changed
- Increased the size of product images.
- Adjusted the image grid layout for better presentation.
Detailed breakdown
Conversion Rate
+11.9%
Click-Through Rate
+6.0%
Bounce Rate
-3.0%
Key Learnings
- Larger images helped customers evaluate products more confidently.
- Improved layout reduced visual clutter, focusing attention on key details.
- Enhanced visuals supported a better shopping experience, leading to more conversions.
- The reduction in bounce rate indicates higher user satisfaction.
