Mobile Bottom Sticky Add-To-Cart Button
Discover how optimizing the mobile shopping experience led to an 8.7% increase in add-to-cart rates and affected user engagement.
Metric
Add-to-cart rate
Lift change
+6.8%
Control
Variation
If we add a sticky "Add to Cart" button, then conversions will increase because users can easily add items to their cart without scrolling.
What We Changed
- Added a sticky "Add to Cart" button on mobile product pages.
- Ensured the button was visible regardless of scroll position.
Detailed breakdown
Add-to-Cart Rate
+8.7%
Conversion Rate
-7.7%
Average Order Value
-15.5%
Bounce Rate
+0.7%
Clicks
+1.4%
Key Learnings
- Increased add-to-cart rate shows users appreciated quick access to purchase options.
- Decline in conversion rate and revenue suggests potential issues with order completion.
- Reduced average order value and revenue per visitor indicate possible distraction or misalignment with user intent.
- Slight increase in bounce rate may reflect user frustration or navigation challenges.
