Visual PDP testimonials featuring customer-created products boost perceived authenticity and increase conversion rates

Transforming testimonials into visual cards led to an impressive +8% increase in conversions. Explore the strategies behind this successful A/B test!

Metric

Lift change

Control

Variation

If we reformat the PDP testimonials into visual cards, then conversions will increase because visual testimonials with product images are more believable and aspirational.

What We Changed

  • Converted text-heavy testimonials to visual cards.
  • Included product images with overlaid quotes from reviewers.
  • Enhanced the layout to make testimonials more engaging.

Detailed breakdown

Conversion Rate

+8%

Add-to-Cart Rate

+2%

Abandoned Cart Rate

-2%

Net Revenue

+11%

Key Learnings

  • Visual testimonials improved trust and relatability.
  • Product images with testimonials provided context and inspiration.
  • Simplified design led to better user interaction and engagement.
  • Highlighting customer creations made the potential purchase more tangible and appealing.