Enhancing checkout trust signals and progress indicators increases purchase confidence and conversion rates

Discover how adding trust signals and a checkout progress indicator led to a 3.13% increase in conversions and improved user experience.

Metric

Lift change

Control

Variation

If we add trust signals and a checkout progress indicator, then conversions will increase because customers feel more secure and informed about the purchase process.

What We Changed

  • Added SSL badge near the call-to-action (CTA).
  • Displayed warranty information prominently.
  • Included customer reviews near the CTA.
  • Implemented a clear checkout progress indicator.

Detailed breakdown

Conversion Rate

+3.13%

Add-to-Cart Rate

-0.53%

Abandoned Cart Rate

-2.23%

Gross Profit Per Visitor

+3.97%

Key Learnings

  • Trust signals helped reduce cart abandonment by reinforcing security.
  • Progress indicators clarified the checkout process, reducing uncertainty.
  • Customer reviews near the CTA built confidence in purchase decisions.
  • Overall, these changes improved the user experience and boosted conversions.