Highlighting Units Sold Early Boosts Homepage-to-Product Clicks and Revenue
Discover how displaying units sold on the homepage led to a 15.8% increase in conversion rates, enhancing customer trust and engagement.
Metric
Lift change
Control
Variation
If we display units sold on the homepage, then homepage-to-product click-through rates will increase because it builds trust with social ad visitors.
What We Changed
- Added a visual indicator of units sold to the homepage.
- Positioned the signal prominently to catch the visitor’s attention.
Detailed breakdown
Conversion Rate
+15.8%
Add-to-Cart Rate
-0.05%
Abandoned Cart Rate
-4.3%
Net Revenue per Visitor
+16.1%
Gross Profit per Visitor
+15.2%
Key Learnings
- Displaying sales volume increased visitor trust, improving conversion.
- Social ad traffic responded well to visible social proof.
- Highlighting purchase activity reduced cart abandonment.
- Engaging first impressions can boost revenue per visitor.
