Reducing vertical space to access FAQs faster increases conversion rates

Elevate your conversions! Discover how reordering the FAQ section led to an impressive 8.6% increase in engagement and sales.

Metric

Lift change

Control

Variation

If we get visitors to the FAQs quicker, then conversion rates will increase because more visitors will have their purchase-blocking questions answered.

What We Changed

  • Reordered site sections to place FAQs before promotional content.
  • Removed low-contributing content from the homepage.
  • Enabled quicker access to purchase-blocking information.

Detailed breakdown

Conversion Rate

+8.6%

Add-to-Cart Rate

+0.6%

Abandoned Cart Rate

-2.9%

Abandoned Checkout Rate

-9.5%

Key Learnings

  • Faster access to FAQs reduced visitor hesitation.
  • Addressing concerns early led to higher conversion rates.
  • Streamlined content helped maintain visitor focus.
  • FAQ prominence decreased cart and checkout abandonment.