Color selector redesign enhances browsing and increases add-to-cart rate
Discover how a redesigned color selector increased add-to-cart rates by nearly 14% and improved the overall shopping experience.
Metric
Lift change
Control
Variation
If we redesign the PDP color selector, then the add-to-cart rate will increase because it reduces unnecessary friction in finding the ideal color.
What We Changed
- Redesigned the color selector on the PDP.
- Made colors easier to browse and select.
Detailed breakdown
Conversion Rate
+5.03%
Add-to-Cart Rate
+13.98%
Net Revenue Per Visitor
+3.63%
Key Learnings
- Easier browsing reduced friction, leading to higher engagement.
- Improved selection process increased add-to-cart actions.
- Streamlining options led to better shopping experiences.
- Small design changes can significantly impact revenue metrics.
