Curated gift bundle on PDP increases average order value and enhances gifting experience

Discover how a curated gift bundle on the product page led to a +1.32% increase in conversion rates and enhanced customer experience. Explore more!

Metric

Lift change

Control

Variation

If we create a curated gift bundle on the product detail page, then the average order value will increase because gift buyers prefer bundled options that reduce cart friction.

What We Changed

  • Added a curated gift bundle (OG Stash Box + Grinder + Kushii) on the product page.
  • Included gift photography to highlight the bundle.
  • Offered a 15% discount on the bundle.

Detailed breakdown

Conversion Rate

+1.32%

Add-to-Cart Rate

+3.67%

Average Order Value (AOV)

+5.87%

Net Revenue per Visitor

+4.49%

Gross Profit per Visitor

+5.28%

Key Learnings

  • Bundling products reduced decision-making friction for gift buyers.
  • Highlighting the bundle with photography increased perceived value.
  • Discounts encouraged more customers to complete their purchases.
  • Offering a clear, bundled option simplified the buying process and boosted sales.