Accessible Science Page Showcases Top 3 Studies to Boost Engagement
Discover how a redesigned science page enhanced visitor engagement, leading to a 44.4% increase in conversion rate. Explore the successful changes!
Metric
Lift change
Control
Variation
If we replace the current science page with a focused, accessible presentation of the 3 strongest studies, then clickthrough rate to the science page and time on page will increase because visitors can process plain-language evidence far more easily than dense academic text, removing the comprehension barrier that currently prevents the research from doing its persuasion work.
What We Changed
- Focused content on 3 core studies with plain-language summaries.
- Moved "Read the studies" button to the top fold.
- Introduced a clean, clinical design.
- Enhanced navigation from the homepage and product pages.
- Added downloadable study options with links to full papers.
Detailed breakdown
Conversion Rate
+44.4%
Add-to-Cart Rate
+33.7%
Checkout Begin Rate
+43.6%
View Product Page Rate
+8.9%
Net Revenue Per Visitor
+49.2%
Key Learnings
- Simplifying content improved comprehension and engagement.
- Highlighting key studies built visitor trust.
- Improved navigation increased discoverability of evidence.
- Clean design reduced perceived effort to understand content.
