Building trust with customer testimonials boosts product engagement on PDPs

Redesigning product page heroes with testimonials can enhance user engagement and reduce bounce rates. Explore our findings and insights!

Metric

Lift change

Control

Variation

If we redesign the PDP hero to lead with customer testimonials, a visible Trustpilot rating, and benefit checkmarks, then bounce rate will decrease because visitors arriving with data recovery anxiety need immediate reassurance that the product is credible and has worked for people like them before they will invest time reading further.

What We Changed

  • Replaced the hero image with a customer testimonial video.
  • Added Trustpilot rating prominently above the fold.
  • Included benefit-led checkmarks highlighting key product features.
  • Retained the existing Add to Cart CTA position.

Detailed breakdown

Conversion Rate

+5.02%

Bounce Rate

-4.13%

Add-to-Cart Rate

-1.40%

Revenue per Visitor

+5.74%

Key Learnings

  • Leading with testimonials and ratings builds immediate trust.
  • Displaying social proof reduces visitor anxiety and bounce rates.
  • Highlighting product benefits encourages deeper engagement.
  • Consistent CTA placement maintains purchase intent momentum.