Enhanced social proof with customer reviews boosts final purchase confidence

Discover how adding a Trustpilot review widget enhanced social proof, leading to an 8.1% increase in conversion rates. Explore the experiment now!

Metric

Lift change

Control

Variation

If we add a Trustpilot review widget and UGC video gallery to the lower PDP, then conversion rate will increase because high-intent visitors need authentic peer validation before purchase.

What We Changed

  • Added a Trustpilot review widget to the lower portion of the PDP.
  • Displayed individual reviews with star ratings, reviewer names, and dates.
  • Ensured UGC videos play on both mobile and desktop.
  • Verified the widget loads without layout issues.

Detailed breakdown

Conversion Rate

+8.1%

Add-to-Cart Rate

+3.3%

Abandoned Cart Rate

-3.3%

Key Learnings

  • Detailed reviews provided needed reassurance at the decision point.
  • Authentic peer validation increased trust and reduced cart abandonment.
  • Including specific customer stories addressed last-minute hesitations.