Clear "What's Included" section boosts product understanding and conversion rates
Discover how adding a "What's Included" section enhanced clarity and led to a 10% increase in conversions. Transform your product pages today!
Metric
Lift change
Control
Variation
If we make the contents of the stash box immediately clear on the PDP, then PDP conversion rate will increase because shoppers will better understand exactly what they are buying.
What We Changed
- Added a "What's Included" section to the product page.
- Positioned content above the fold.
- Ensured gallery images accurately represented included items.
- Considered adding "What's Not Included" for upsell items.
Detailed breakdown
Conversion Rate
+10%
Add-to-Cart Rate
+5%
Abandoned Cart Rate
-2%
Average Units per Order
+5%
Key Learnings
- Clearly showing product contents improved customer understanding and trust.
- Positioning key information above the fold increased engagement.
- Accurate imagery helped set clear expectations and reduced confusion.
- Reducing ambiguity decreased the perceived risk of purchase.
