Streamlined Navigation Focuses on Flagship Products to Boost Engagement
Discover how simplifying navigation and prioritizing products led to a 10.7% increase in conversion rates. Explore the impactful changes now!
Metric
Lift change
Control
Variation
If we simplify navigation labels and prioritize flagship stash box products in browsing, then collection page engagement and conversion rate will increase because visitors will find the products they came for faster and will not be distracted by secondary items.
What We Changed
- Renamed "Catalog" to "Shop All."
- Prioritized flagship stash boxes and best-sellers in display order.
- Added category separation for easier filtering.
- Deprioritized apparel in navigation and collections.
Detailed breakdown
Conversion Rate
+10.7%
Add-to-Cart Rate
+1.3%
Abandoned Cart Rate
-4.1%
View Collection Rate
+44.3%
Key Learnings
- Clearer navigation labels reduced confusion and increased conversion.
- Prioritizing key products improved user focus and engagement.
- Category separation helped users find desired items faster.
- De-emphasizing less relevant items minimized distractions.
