Enhanced Mobile Navigation Promotes Product Discovery and Reduces Bounce Rates

Enhance navigation with top products and visual previews. Discover how these changes led to a 1.03% increase in conversion rates.

Metric

Lift change

Control

Variation

If we make products more visible and accessible in navigation, then the product click-through rate and conversion rate will increase because users will find relevant products faster without unnecessary friction.

What We Changed

  • Highlighted top products in the navigation.
  • Added visual product previews in the navigation.
  • Restructured menus for easier access to categories.

Detailed breakdown

Conversion Rate

1.03%

Add-to-Cart Rate

-2.83%

View Product Page Rate

13.35%

Checkout Begin Rate

-5.53%

Key Learnings

  • Highlighting products in navigation increased product page views.
  • Visual previews helped users quickly identify products of interest.
  • Simplifying navigation reduced friction in product discovery.
  • The changes improved visibility but had mixed effects on conversion-related metrics.