Revamping the top fold boosts mobile visitor trust and conversion rates
Discover how enhancing the PDP top fold with visuals and CTAs led to a 1% increase in mobile conversions. Explore the full experiment details!
Metric
Lift change
Control
Variation
If we strengthen the PDP top fold, then mobile PDP conversion rates will increase because new visitors make early decisions based on trust and clarity.
What We Changed
- Moved athlete imagery to earlier in the gallery.
- Added research proof cards with institution logos and study stats.
- Restored visual prominence to the size finder.
- Reinstated the green Add to Cart button with clear feedback.
Detailed breakdown
Conversion Rate
+1.00%
Add to Cart Rate
+7.33%
Abandoned Cart Rate
+4.48%
Checkout Begin Rate
+8.26%
Key Learnings
- Early athlete imagery improved credibility and engagement.
- Research proof cards built trust quickly.
- Enhanced size finder visibility reduced friction in decision-making.
- Distinctive Add to Cart button increased action-taking.
